Colour Psychology


• Red: urgency, passion, heat, love, blood, excitement, strength, sex, passion, speed, danger
• Yellow: warmth, sunshine, cheerfulness, happiness, cowardice, brightness
• Blue: truth, dignity, power, coolness, melancholy, heaviness, trust, reliability, belonging, coolness
• Orange: playfulness, warmth, vibrant
• Green: nature, health, cheerfulness, environment, money, vegetation, nature, freshness, cool, growth, abundance
• Purple: wealth, royalty, sophistication, intelligence, spirituality, dignity
• Pink: softness, sweet, nurture, security
• Black: sophistication, elegance, seduction, mystery, death, rebellion, strength, evil
• White: purity, cleanliness, lightness, emptiness, virginity, clean, youth, mildness
• Gold: prestige, expensive
• Silver: prestige, cold, scientific



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