Medical science has proven that different colors have definite and various effects upon our nervous system and that they act quite independently of our eyes or minds. All matter emits vibrations. A human being also radiates subtle emanations of everything of which he is composed. A person with extra sensitive sight is able to see the colors of these rays known as a person’s aura. Colors are of the deepest significance to us throughout all phases of our life. They have more influence on us then we can possibly imagine. If we use them intelligently, they can help us by strengthening, soothing, and inspiring us. Dark, drab and dingy colors can harm our spirits and health. Strong bright colors may bring out the best in us, physically, spiritually, mentally and emotionally.
Colours influence people and they are associated with certain feelings and meanings. These associations are defined by both the culture we live in as well as our personal experiences.
Colour selection is a very important element that effects people emotionally and mentally on the subconscious level.
Human emotion can detect the effects of cool or warm colours evoking a sense of cool, tranquil relief with blues and greens or the excitement of red and orange.
Colour has a long association with symbolism and affects us psychologically e.g. “seeing red” as associated with anger, being “green” with envy, or perhaps feeling a little “blue”.
Within each of the colours available there are limitless variations of hues and intensity.
It can take a lifetime to understand the subtle distinctions among colour ranges, but just knowing the general meaning of each color will help you choose the colour thrust for the market you are intending to reach.